We’re still doing all the things we used to do.

“When a company ceases to change at the rate demanded by the industry it exists within, it finds itself rapidly left behind. Before long, its customers discover products of competitors that better meet their needs. As market share slips, sales fall, and earnings decline, the management of the standstill company asks, “What’s happening? We’re still doing all the things we used to do.”

Surely they are, but that’s no longer enough. Times have changed but they did not.”

1991 – by John Walker co-founder Autodesk. The full text can be found here.